WWE Video games should be offered as part of the WWE Network
The WWE has four main points of revenue: the media division,
live events, consumer products, and films produced by WWE studios. Part of the
consumer products division is WWE’s annual video game. WWE2K15 is scheduled to be released in North America on October 28,
2014 and internationally three days later. The game will be offered on
PlayStation 4 and 3 along with Xbox One and 360. Although WWE games have been wildly
successful being distributed in this traditional fashion over the years, I would
suggest a new way of launching the next video game and all other games
afterward. WWE went global with its initiative of 24/7 streaming content online known as the
WWE Network over the summer. This initiative has been very successful but WWE
could take it a step further by offering their future video games as an online
gaming experience threw the WWE Network for a monetary additional cost. By offering,
WWE2K16 and other games exclusively through the WWE Network WWE would create
more traffic on the network site along with diminishing the cost of production
of the game. Online gaming is an extremely popular avenue of video games that
has yet to be tapped into by WWE. The video game can offer new features that
will allow gamers to play against each other from anywhere in the world. This
would be unprecedented as the current WWE games do not have an online gaming
feature that allow gamers from across the world to connect and compete against
each other. WWE could also alter their video game’s story mode option and give
it a multiplayer option allowing further interaction between gamers as they try
to complete quests against or with each other. The addition of these two
features along with being able to play the game without a separate console
would propel the sales of both the WWE Network and future WWE video games.
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